Search Manager

Job Details

Do you want to change the world?

At Endeavor Schools we are changing the world one child at a time. Endeavor Schools is a growing family of private schools committed to creating better education for a better world.

Making a significant, lasting, positive difference in the communities we serve begins and ends with our people. At Endeavor Schools, we are always recruiting for team members who have the courage, skills, experience, and desire to help us strengthen our team and deliver on the promises we make to the families that we serve.

Endeavor Schools is looking for a motivated Search Manager to join our team in Miami, Florida. This position will work in a hybrid environment. The Search Manager will be responsible for developing and implementing a search marketing strategy for the company. The role is focused on gaining quality visitors to desktop and mobile sites. Success will be derived by improving performance and ROI for lead acquisition and conversion.

The Search Manager will have a strong understanding of local SEO practices and be accustomed to working on multiple websites/brands simultaneously. The incumbent will also have experience developing and managing site specific KPIs to deliver on search goals.

The Search Manager will heavily rely on interpreting customer insight and using key tools to understand how to optimize channels, such as using keyword tools and competitor research.

Essential Tasks
  • Plan and implement SEO, with defined targets using customer insight and analytics data.
  • Responsible for improving our websites to maximize technical SEO and internal link architecture.
  • Responsible for improving on-page optimization through working with our Content team.
  • Responsible for influencer outreach and PR to improve backlink profile.
  • Coordinate research for market benchmarking and competitive analysis.
  • Responsible for SEO budget and defining measurement of ROI, along with KPIs and relevant metrics.
  • Incorporate testing into Search and Display campaigns such as ad copy testing, landing page testing, day-part targeting, keyword expansion, etc.

Experience and Education:
  • Three to five years' experience as a Search Manager or similar role.
  • Google Analytics Individual qualification desirable.
  • Technical SEO Experience governing site indexing via robots and crawlers, on-page and off-page optimization SEO ranking factors.
  • Experience with multi-unit local SEO campaigns.
  • Knowledge and experience of using campaign management tools (SEOmoz, GA4, Bright Local, Ahrefs, Search Console).
  • Knowledge of developments in the Search and Local Search market and search ranking factors.
  • Technical and analytical skills in forecasting, analytics and reporting and ability to translate into actionable campaigns.
  • Strong copywriting skills.
  • Interest in childcare or Montessori schools desired.

Why work for us? Because we truly care about our people!

Endeavor Schools is a growing family of private schools that is united by the belief that families deserve schools that are worthy of their trust. The mission of Endeavor Schools is to empower our schools with the tools, resources, and support required to deliver on the promises made to our children and families. Our vision is to create optimal teaching and learning environments that transform the lives of those we serve.

Endeavor Schools is an equal-opportunity employer.